SETON FAMILY OF HOSPITALS

Seton Family of Hospitals, the largest health care provider in Austin and the second largest private employer in Central Texas, approached Milkshake with a huge undertaking: rebrand the entire organization and tell the Seton story in a new way to the Central Texas community. Milkshake developed a new brand positioning and expression based on Seton's sincere focus on community and compassion in their delivery of complex care to Central Texas through a network of collaborative facilities, now referred to as the "Seton Family of Hospitals."