LIVESTRONG

In 2004, for the Lance Armstrong Foundation, Milkshake created the LIVESTRONG brand, based on the inspirational attitude and fighting spirit of its founder. Today, with more than 65 million people around the world wearing LIVESTRONG wristbands, LIVESTRONG is one of the most recognized brands anywhere.

LIVESTRONG and its many brand expressions have become the platform for countless stories and conversations that embody this attitude for cancer survivors and beyond, bringing connectedness and form to the community of people who claim this mantra as part of their daily life.