JOHN WAYNE CANCER FOUNDATION

The John Wayne Cancer Foundation, founded in 1985 to bring strength, courage and grit to the fight against cancer, asked Milkshake to develop a way to build community around the goal of fighting cancer.

Milkshake created Team DUKE as an extension of the JWCF brand, a grassroots athletic fundraising program that allows participants to set a goal for themselves in any sport and event, while promoting the "grit" mindset and raising funds for cancer through their own Team DUKE website.